Joico Defy Damage Protective Shampoo 1Ltr

Description

Description:

Joico Defy Damage Protective Shampoo 1Ltr: A Luxurious lather featuring Damage-preventing ingredients. A daily shampoo that swiftly cleans dirt and buildup.  Protects the hair cuticle without stripping vibrant colour. The result: shiny, smooth, clean strands, that are resilient and healthy-looking.

Benefits:

• The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.
• Free of sls/sles sulfates
• Leaves hair soft, shiny, and healthy-looking
• Decadently rich lather for a luxurious cleansing experience
• Gently sloughs away dirt and debris without roughing up the hair cuticle

How to Use:

Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Defy Damage Protective Conditioner.

Ingredients:

New Smart Release Technology

Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin. Helps repair, strengthen, and protect hair from the cumulative effects of daily styling.

Protective Lipid: The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.

Moringa Seed Oil: A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.

Arginine: A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.

About Joico:

There’s nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy.

We call it “Joi”. Joi is at the heart of everything we do.

Our salon hair care products are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Our joi extends beyond product to the global salon community, which we have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is our promise and our commitment.