L’Oréal Professionnel

Born in Paris, the city of fashion, creation, and freedom of expression. A pioneering spirit, founder Eugène Schueller, dedicated his life and expertise to changing hairdressers lives. He invented the first harmless hair dye and the first cold perm.
L’Oréal introduced the skin allergy test and the tone level scale. Today L’Oréal protocols not only protect hairdressers’ health and safety, but guarantee predictable results. L’Oréal Professionnel is committed to developing high quality, environmentally friendly products.

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