Description
Description:
ghd platinum+ professional styler black: Ground-breaking Ultra-zone Technology. Predicts the needs of your hair as you style for a flawless finish, personalised to you. Our most luxurious ghd hair straightener recognises the thickness of your hair and styling speed. Adjusting heat across the floating plates as you style for perfect results in just one stroke.
Benefits:
- Infinity sensors monitor heat 250 times a second across the high-gloss plates to deliver a personalised styling experience. No matter your hair type or length.
- Working at an optimum styling temperature of 185 degrees, the ghd platinum+ hair straightener protects the integrity of your hair.
- No compromising on style, allowing for 70% stronger hair*, 20% more shine** and 2x more colour protection.
- For that perfect partnership pair the ghd platinum+ styler with a HEAT PROTECT SPRAY for ultimate professional end results.
- Rounded barrel of the platinum+ is perfect for creating a myriad of styles, from loose waves to a flawless straight.
- Unique wishbone hinge holds the precision-milled plates in perfect alignment for ease of use and snag-free styling.
- Universal voltage, you can be anywhere in the world and with the automatic sleep mode after 30 minutes of non-use.
- Worrying about if your straighteners are switched off is a thing of the past.
*reduced breakage and 2 x more colour protection vs a styler working at 230ºC
**vs naturally dried hair
About ghd:
ghd was founded in January 2001 by 3 entrepreneurs, Martin Penny, Gary Douglas and Robert Powls and based itself in Leeds UK. Over the next few years, ghds became the must have beauty accessory of many celebrities including Jennifer Anniston, Victoria Beckham, Cameron Diaz, Gwyneth Paltro and Madonna.
The history of ghd has been an incredible British success story and the fact that no girl can live without them today, shows just how quickly a new brand can achieve worldwide success with a great product, good marketing and a solid business plan.
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