Joico Blonde Life Brightening 7 Piece Gold Gift Bag: Consists of Blonde Life Brightening Shampoo 300ml. Blonde Life Brightening Conditioner 250ml and Blonde Life Brightening Masque 150ml. Blonde Life Brightening Veil 50ml, Weekend Dry Shampoo 50ml, Blonde Life Violet shampoo 10ml and Blonde Life Violet Conditioner 10ml. Plus a beautiful gold glam bag!
A brilliant, brass-neutralising cleanser, free of SLS/SLES Sulfates, that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
- Gently cleanses with rich lather
- Free of SLS/SLES Sulfates
- Added softness and smoothness
- Keeps blondes bright
How to Use:
- Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Brightening Conditioner. Use 2-3 times per week to maintain cool tones.
- Instantly cool brassy tones and brighten cool blonde hair
- Help maintain healthy-looking hair with brilliant shine
- Nourish and protect fragile blonde hair
- Rich lather gently cleanses hair
- Provides incredible slip and detangling
- Arginine: A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.
- Monoi Oil: A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
- Tamanu Oil: A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.
- Smart Release Technology: Our one-of-a-kind liposome delivery system, packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
There’s nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy.
We call it “Joi”. Joi is at the heart of everything we do.
Our salon hair care products are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Our joi extends beyond product to the global salon community, which we have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is our promise and our commitment.