Joico Colorful Anti-fade Shampoo 300ml : A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.
Dye-ing to preserve that fierce, fabulous, vibrant colour long after your salon visit? Formulated with nourishing Camellia Oil and Pomegranate Fruit Extract, our anti-fade collection helps provide shine, strength, and protection from color-fading elements. It’s a brilliant and beautiful, keeps you true-to-hue.
How to Use:
Apply to clean, damp hair. Leave on 1 minute, then rinse.
CAMELIA OIL: Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.
POMEGRANATE FRUIT EXTRACT: Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of haircolour.
SMART RELEASE™ TECHNOLOGY: Our one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling
There’s nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy.
We call it “Joi”. Joi is at the heart of everything we do.
Our salon hair care products are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Our joi extends beyond product to the global salon community, which we have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is our promise and our commitment.