Blonde Life Brilliant Glow Brightening Oil 100ml: Just a single application of Brilliant Glow Brightening Oil instantly revs up the radiance of even the lightest hair, nourishing and protecting each delicate strand with a megawatt gleam.
- Seals in moisture, leaving frizz behind.
- Makes blonde hair appear brighter than ever
- Shine is magnified for extraordinary illumination
- Won’t stain even the palest shades of blonde
- Smoothing ingredients fight frizz
- Hair feels instantly silky and soft to the touch
- Exotic oils hydrate hair with nourishing moisture
- Provides 87% less combing breakage on clean, damaged hair
Arginine: A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.
Monoi Oil: A rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, helps fight frizz and boost shine while also helping to protect hair from environmental damage.
Tamanu Oil: A rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.
Smart Release Technology: Our one-of-a-kind liposome delivery system, packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
There’s nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy.
We call it “Joi”. Joi is at the heart of everything we do.
Our salon hair care products are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Our joi extends beyond product to the global salon community, which we have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is our promise and our commitment.