Joico Vero K-Pak Color Intensity eraser 43g: Pastels or brights? Unicorn or Pinwheel technique? Pastels or brights? Unicorn or Pinwheel technique? Thanks to Joico’s NEW Color Intensity Eraser, the colour-obsessed can now change their custom colour quickly and easily while leaving locks gleaming in healthy condition! In 30 minutes or less, Joico’s brilliant K-PAK® Keratin-enriched formula lifts direct dyes, leaving hair ready (and joyfully waiting) for its next color transformation.
About Color Intensity:
Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 15+ shampoos. Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities.
There’s nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy.
We call it “Joi”. Joi is at the heart of everything we do.
Our salon hair care products are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Our joi extends beyond product to the global salon community, which we have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is our promise and our commitment.