Joico Defy Damage Trio Gift Pack : Consists of Defy Damage Protective Shampoo 300ml, Defy Damage Protective Conditioner 250ml and Defy Damage Protective Shield 150ml
Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system. This damage-defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel.
Defy Damage Protective Shampoo 300ml:
With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.
- The results are shiny, smooth, clean strands – wonderfully resilient and healthy-looking.
- Free of sls/sles sulfates
- Leaves hair soft, shiny, and healthy-looking
- Decadently rich lather for a luxurious cleansing experience
- Gently sloughs away dirt and debris without roughing up the hair cuticle
How to Use:
Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Defy Damage Protective Conditioner.
Defy Damage Protective Conditioner 250ml: For Bond Strengthening & Colour Longevity. Replenish moisture and build resilience every day without weighing hair down.
How to Use:
Apply to clean, damp hair. Leave on for 1-2 minutes, then rinse thoroughly.
Defy Damage Protective Shield 150ml:
A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out.
- Instant, daily protection from damaging heat, UV and environmental exposure
- Makes hair 4X more resistant to breakage during heat styling
- Against combing breakage on clean, damaged hair.
- Protects against color fade
- Leaves hair soft, shiny and looking-healthy
New Smart Release Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
Moringa Seed Oil A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
Arginine A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
There’s nothing in the world like the beauty of healthy hair. Its vitality, color, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy.
We call it “Joi”. Joi is at the heart of everything we do.
Our salon hair care products are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Our joi extends beyond product to the global salon community, which we have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is our promise and our commitment.