Entrepreneur Mia Plecic founded in 2019. Since its debut, this cult-favourite product has spurred the release of many new items, and furthermore, there are more on the way.

Over 2,000 five-star reviews show the love tens of thousands worldwide have for this Australian company. They proudly offer vegan-friendly and cruelty-free products that suit all hair types. The designs enable effortless and affordable slick hair looks without compromising quality.

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