Packaging that’s More Eco-friendly
18 September 2022 By Lex Off

Packaging that’s eco-friendly

Packaging that’s More Eco-friendly? There is an enormous variety of hair & beauty products now on offer.  So, how can you tell which packaging is doing its bit for the environment? 

A great place to start could be to check whether the packaging helps to reduce environmental impact in any way. By doing this, you’ll know that the brand you’re supporting is doing its bit to help reduce their carbon footprint.

61% of shoppers struggle to tell if their hair and skin care products have eco-friendly packaging. So, continue reading this advice on how you can recognise eco-friendly packaging?

What makes packaging more eco-friendly?

The most eco-friendly packaging would ideally be no packaging at all. However there are some packaging solutions which are more eco-friendly than others. Packaging made from recycled materials and can be recyclable, such as glass, plastic and paper. 

Essentially this type of packaging is one that has reduced environmental impact and ecological footprint. The main factors assessed are the type and amount of materials used. And the impact of production on the environment. 

The general rule is the less material and the more recycled materials, used the better. And even though plastic gets a bad rep in sustainability, it does have clear advantages. Plastic is strong, durable and safe,  compared to other materials such as glass, which has an effect on transportation emissions. 

It is important to favour packaging made from recycled plastic. Recycle plastic after it’s been used. This is because we need true recycling circularity in order to avoid plastic ending up in landfills or oceans.

 This idea of ‘recycling circularity’ is based on the concept of keeping resources in use for as long as possible. Recovering and regenerating products and materials ensures resources are fed back into the circular economy, allowing the cycle to continue. 

A circular economy is a much better alternative to a ‘linear economy. Where products are made for single use and then obsolete immediately afterwards.

How can you tell what Packaging that’s More Eco-friendly than others?

You may be wondering how you’ll be able to recognise it when you are actually in a beauty shop.

How do you  spot sustainable Packaging that’s More Eco-friendly from the not so sustainable packaging?

Luckily, for the main part there should be easy-to-spot logos on most brand’s packaging that will tell you more about the origins of the product and its packaging. We have learned how it’s easy to look for cruelty-free beauty or vegan products by looking for the certification logo. But with packaging it’s not always so simple.

Watch out for the universal recycling symbol of three arrows chasing one another in a triangle – this can indicate a number of things. The little triangle is formally known as the Mobius Loop is mandatory in some countries. It describes the type of material the packaging is made out of. However in the UK it is best recognised as indicating if a product’s packaging is recyclable or made out of recycled materials.

Eco friendly packaging symbols and logos: Recyclability, FSC certified and Fairtrade International

If it is being used as an indicator of recyclability this will normally be written next to the Mobius Loop. In some cases, there may also a percentage number in, on top or below the Mobius Loop to signify the amount of recycled content in the packaging.

The FSC certified label (which is a little tree with a tick) is also a great logo to be on the lookout for, as it identifies products which contain wood from responsibly managed forests.

Then finally, the Fairtrade International is another sustainable certification which ensures that all the ingredients inside a product meet a certain level of social, economic and environmental standards.

What other eco-friendly labels and certifications should you watch out for?

Just like with Leaping Bunny Logo, there are also some international bodies that certify if a product (and its packaging) meets a certain level of environmental excellence and consequently provide it with an ecolabel. 

The most well-known and trusted of these bodies is the The Global Ecolabelling Network, which consists of 34 different third-party ecolabel organisations throughout the world. Given that specific ecolabels may differ depending on which you country you are in, it may be a good idea to do some research and familiarise yourself with local ecolabel organisations so that you can identify the label correctly.